Futures Coaching

Extreme Buying: one of the Growth Stories of our age

Consumers describe the feeling in many different ways: "a rush of blood to the head"; "a moment of madness"; "letting off steam". Whatever the phrase, the impulse is always the same - to forget about austerity and do something which feels sooooo good. 

In boom times, purchasing became a habit; today it's more a surprise! "I just popped in for stockings and came out with a new outfit and matching handbag". 

What Extreme Buying describes is a trend where a liberated social context meets human weakness. And brands can learn how to profit from these moment of madness.

The trend and its drivers are described here.

 

 

Chinese entrepreneurialism : is there anything more dynamic in business today?

The Chinese growth miracle has been founded upon the entrepreurial energy and vision of an elite class of business people. But who are they? In this 'Asia 5' presentation, I identify 4 different profiles of entrepreneur in today's China.

Look out for my analysis of what drives them, and what's holding them back. 

One thing is sure: the world has only just begun to feel the effects of their dynamic approach to business. 

Read more here.

 

How the Chinese innovate

Here we look the Chinese attitudes to innovation. The rules and the principles guiding resource allocations. For example, why is short term a bigger concern than long term innovation? And why do Chinese innovators emphasise process over product? Find out more about the successful innovation mindset Here.

The Philippines : hidden potential about to be discovered

The Philippines is one of the most western of Asian countries. A huge nation of English speaking Christians who adore America, Goldman Sachs predict phenomenal economic growth in the decades ahead.

Find out more about the potential of this 'Pearl of the Orient Sea' - and what is holding it back - by clicking onto my Slideshare presentation here.

 

10 Levers for Growth in Healthcare Markets

Ever wanted to know more about the economic potential of silicon nipples? Or why growing new teeth will be the next new thing in dentistry? Ever wondered who might be the real beneficiaries of the ipad (hint: they generally have grey hair, poor eyesight and cannot manage those fiddly buttons on a mobile phone).

My latest 'Growth Story' focuses on healthcare and how to grow healthy profits in an industry which is currently under enormous cost pressures. To reveal 10 growth insights, roll over here.

 

Fame Asia: 10 Stars and their marketing appeal

London auction house chairman Simon de Pury wrote: "In the art world, like in the business world, decades of 'westernisation' are rapidly being replaced by an 'easternisation'". 

But what happens when Asian art meets the business world? My latest analysis of Asian culture has revealed just how marketing savvy are today's hot generation of musicians, designers, sports stars and actors.

So if you want to know what Li-Ning, Bi Rain, Sachin Tendulkar and Shah Rukh Khan have in common, think brand before anything else! See how slick they are here. It will take just 5 minutes to take in.