London auction house chairman Simon de Pury wrote: "In the art world, like in the business world, decades of 'westernisation' are rapidly being replaced by an 'easternisation'".
But what happens when Asian art meets the business world? My latest analysis of Asian culture has revealed just how marketing savvy are today's hot generation of musicians, designers, sports stars and actors.
So if you want to know what Li-Ning, Bi Rain, Sachin Tendulkar and Shah Rukh Khan have in common, think brand before anything else! See how slick they are here. It will take just 5 minutes to take in.
