Futures Coaching

We-Think: The Mega Trend behind Social Media

Would communications technology be so successful if people didn't feel the need to interact? Of course not. However, few recognise that our need to socialise and network is growing with or without social media. 

My lastest Slideshare summary, shines the spotlight on this Mega Trend. I call it We-Think (a term I borrowed from Charles Leadbeater).

Many authorities have lost ground due to this Trend, but a rare few get it - and I give example from the banking, supermarket, charity and FMCG worlds.

Have a read. It will take just 5 minutes to update your understanding. Click

 

 

 

Silent Retailing: How this is about to change

I was asked to look at the future of retailing by real estate services giant, Jones Lang LaSalle. My study took a couple of intensive months to complete and involved over 30 experts. One of the themes treated in the final report was The End of Silent Retailing.

Jones Lang LaSalle have put significant marketing effort behind the 'Retail2020' Report and I'd invite anyone wanting to find out more to visit their website retail2020.com

Meantime, as an appetiser, find out why I think retail has been silent over the years and why this is about to change fundamentally over the next 5 Download The End of Silent Retailing

 

Extreme Buying: one of the Growth Stories of our age

Consumers describe the feeling in many different ways: "a rush of blood to the head"; "a moment of madness"; "letting off steam". Whatever the phrase, the impulse is always the same - to forget about austerity and do something which feels sooooo good. 

In boom times, purchasing became a habit; today it's more a surprise! "I just popped in for stockings and came out with a new outfit and matching handbag". 

What Extreme Buying describes is a trend where a liberated social context meets human weakness. And brands can learn how to profit from these moment of madness.

The trend and its drivers are described here.