Futures Coaching

Sponsorship of outdoor events

Sponsors of London's Olympics have spent £700million to be present at the world's greatest show. But just why do brands sponsor outdoor events?

My latest Slideshow presentation reveals some of the advantages of showing up. For example, brands who place their banners in front of a euphoric crowd can expect a subliminal connection. Next time the consumer sees the brand they will be transported back to that orgasmic emotional state. Talk about getting rooted in positive emotional memory structures!

Take 5 minutes to find out more.

Fame Asia: 10 Stars and their marketing appeal

London auction house chairman Simon de Pury wrote: "In the art world, like in the business world, decades of 'westernisation' are rapidly being replaced by an 'easternisation'". 

But what happens when Asian art meets the business world? My latest analysis of Asian culture has revealed just how marketing savvy are today's hot generation of musicians, designers, sports stars and actors.

So if you want to know what Li-Ning, Bi Rain, Sachin Tendulkar and Shah Rukh Khan have in common, think brand before anything else! See how slick they are here. It will take just 5 minutes to take in.